Privacy & Cookies

This privacy policy is for this website ( and governs the privacy of its users who choose to use it. It explains how we comply with the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) [pre GDPR enforcement] and the PECR (Privacy and Electronic Communications Regulations).

Your privacy and right to your personal details being kept confidential is paramount at HelgaBaby so this policy will explain areas of this website that may affect your privacy and personal details, how we process, collect, manage and store those details and how your rights under the GDPR, DPA & PECR are adhered to. It will also explain the use of cookies on this website.

Should you have any concerns or queries regarding this Privacy Policy, please don’t hesitate to get in touch with us.

The DPA & GDPR May 2018

We and this website comply to the DPA (Data Protection Act 1998) and already comply with the GDPR (General Data Protection Regulation) which comes into effect from May 2018. Should the UK exit from the European Union, this policy will be updated accordingly.

Website Visitor Tracking

This website uses tracking software to monitor its visitors to better understand how they use it. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can see further information about Cookies below.

Contact & Communication with Us

Users contacting this us through this website do so at their own discretion and purely to provide us with the personal details we need in order to process an order, these being name, email address and delivery address. Any personal information that is provided to HelgaBaby is kept private and stored securely for a maximum period of 12 months. However, you have the right to request that any details we hold about be removed from our servers at any time. Your personal data is never shared with any third parties or used for any marketing purposes, campaigns or future contact. 

Social Media Policy & Usage

We adopt a Social Media Policy to ensure our business conducts itself accordingly online. While we may have official profiles on social media platforms, users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms.

There may be instances where our website features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. Social sharing buttons must be used at your own discretion and you accept that by doing so, we may publish content to your social media profile feed or page.

Use of Cookies

Like most websites, HelgaBaby uses cookies. In order to deliver a personalised, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. These cookies are completely safe and secure and will never contain any personal information. They are used only by HelgaBaby and not shared with any third parties. If you would prefer to disable cookies on this site (and on others) the most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

What are Cookies?

Cookies are small text files which are downloaded to your computer or mobile device when you visit a website or application. Your web browser (eg: Chrome, Firefox, Internet Explorer) then sends these cookies back to the website or application on each subsequent visit so that they can recognise you and remember things like user preferences.

Cookies are very useful and do lots of different jobs which help to make your experience on websites as smooth as possible. For example, they let you move between web pages efficiently, remembering your preferences, and generally improving your experience (see below for more examples). They can also help to ensure that adverts you see online are more relevant to you and your interests.

Which cookies do HelgaBaby use and why?

‘Strictly necessary’ cookies
This website sets strictly necessary cookies. These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services such as shopping baskets or online payments cannot be provided.

Performance cookies
This website sets performance cookies. These cookies collect information about how visitors use a website such as which pages visitors go to most often and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore completely anonymous. It is only used to improve how a website works.